Chloë Haywood (Designer of Hatastic!) has always had an interest in fashion or ‘dressing up’ as she would call it, and this was confirmed when she won Young Clothes Show Designer of the Year when she was only 16. Leságe, one of the judges, himself offered her an opportunity to study at his school in Paris at the time.
This love of vintage fabrics, and ‘all things glittery’, is something she has never grown out of, and her desire to rejuvenate and transform the old, unused and unloved, into something strangely beautiful is essentially the ethic of Hatastic! Nowadays, this would fashionably be called ‘upcycling’.
Hatastic! was founded in March 2009 and in its' first year, won a competition called ‘Fashioning Technology’ where Chloë designed a headpiece using old wires, scart leads and a kettle lid.
Chloë’s’ premiere collection ‘Recreation’ was launched at Alternative Fashion Week in 2010 - a series of ten headpieces made from vintage games or toys. She went on to show this at Brighton Fashion Week.
Her next collection ‘L’air du temps’ (Spirit of the Times), a beautiful collection of hats steamed and reworked into shape and then adorned with vintage remnants, jewellery and millinery foliage. A selection was stocked at Fenwicks, Bond Street and promptly sold out within three weeks.
The Candy Collection SS12, has already been seen on the likes of Keisha Buchanan launching her solo career after her many years with the Sugarbabes, and the collection was selected to be shown at Alternative Fashion Week in April 2012.
Her premiere Autumn/Winter collection Cold Cocktail AW12/13 was shown at Milan Fashion Week with The Green Closet in February and is due to be launched at the end of the Summer. Chloë was selected as one of eight British designers and showed alongside Doc Martens ethical range and Vivienne Westwoods' new range of ethical handbags.
SS13 collection Sheerluxe was showcased at Ecoluxe London during London Fashion Week Sept 2012, and Chloe is thrilled to announce that Fenwick, Bond Street will be stocking it from May 2013.
Nominated as Accessory Designer of the Year 2011, she has also gone to to win a Hatty Award 2012. She has also been working on a couple of projects featured in a book called ‘101 Things to Do with Glitter’ (published Sept 2012), and is working on more projects for the next book in the series. Hatastic! also contributed to 'Design, Make, Sell' by Alison Lewy (published Sept 2012).
She says her pieces are ‘Elegant, witty and timeless – everything a hat and a woman should be!’
Chloë designs from her workshop at the end of her garden in Surrey.
To arrange an appointment at the Hatastic! workshop, please email email@example.com
Otherwise please call: 07956 188585